5 Questions about Big Data – Luke Lonergan

How are businesses using big data to connect with their customers, deliver new products or services faster and create a competitive advantage? Luke Lonergan, co-founder & CTO, Greenplum, a division of EMC, gives insight into the changing nature of customer intimacy and how the technologies and techniques around big data analysis provide business advantage in today’s social, mobile environment — and why it is imperative to adopt a big data analytics strategy.

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